Liberty Road

January 24, 2024 | interview by Nada Jones

Lori Runnfeldt opened her boutique, True Love Always, in 2022. She spent years gathering a collection of her favorite things from all over the world, and now they are available for discerning shoppers to enjoy at her Montecito boutique. There is something for everyone in this curated collection of accessories and treasures for your home, wardrobe, and jewelry box. TLA's little-of-this and a little-of-that merchandise mix makes every nook and cranny a place to discover. At the heart of the brand is Lori's philosophy, built on finding objects that burrow their way into our everyday narrative and grow to hold value beyond any thread count, design motif, or fashion trend. Loving it and sharing it is what this start-up does best.

In this episode, Nada sits down with Lori to discuss heading into life as an empty nester and looking for her next move. Runnfeldt shares the soup-to-nuts experience of launching a retail shop. From the backroom and the first wholesale account to finding people to fill in the gaps and learning to believe in herself and her vision, Lori takes us step-by-step through her process. Her words of wisdom about trusting your gut and knowing when to wait before moving forward versus shooting from the hip are a lesson in entrepreneurship. She reminds us to “be yourself, follow your gut, and wear a helmet!”

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Be sure to check out True Love Always website. And, if you are in the Montecito area the address is: 1115 Coast Village Road Montecito, CA 93108. Follow on Instagram: @tlagoods

Please follow us at @thisislibertyroad on Instagram--that's where we hang out the most. And please rate and review us —it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.