132. Searching for Unicorns: Bonnie Wan
interview by Nada Jones
Bonnie Wan is the creator and author of The Life Brief, a simple yet profound action-driving practice that helps people navigate life’s big decisions with clarity, creativity, and courage. The Life Brief applies the art and science of brand strategy to how we live our lives.
As a 30-year career Brand Strategist turned Life & Leadership Strategist, Bonnie not only helps some of the world’s most iconic companies innovate from a place of purpose, but also guides everyday people to live with greater intention and imagination. She has been named “Chief Strategy Officer of the Year” and “One of 100 Women to KNOW in America”.
In today’s episode, Nada sits down with Bonnie to discuss her book, “The Life Brief,” and the practice of finding our inner unicorn. Bonnie shares how her career as a brand strategist created a framework for reordering the personal and inner chaos she was experiencing. She and Nada dive into the three parts of the book (the messy, getting clarity, and taking action) in order to discover and pursue the essence of who we are. The two reflect on the restlessness and wisdom that lead so many of us into a new sense of purpose in our middle third.
Listen on Apple Podcast | Spotify | YouTube | Or right here!
Connect with Bonnie and find her book on The Life Brief website. Follow on Instagram: @bonniewanofficial
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